Morning Motivator - Simple is Sexy

"Our video should be epic...as long as it is less than 40 seconds." Anonymous

Marketing is an art and I am the first to clamor about something awesome when I see it. Equally, I have no issue to make comment on something that is less than epic.

Currently, a group I am in is working on some video shoots. We will be using this format to help promote the message and educate consumers on better options for their time. The question then becomes, "What kind of video?" Funny, hype, informative, subtle, etc?

How about SIMPLE? Short, sweet, to the point, with limited acting and maximized messaging. NOW THAT IS SEXY!

2 DEGREE SUCCESS STEP: When considering any message whether email or a TV commercial, look to simplify your message to its core offering. Look to eliminate any redundancy and cut any "understood" details.

Sometimes the best response to a question is YES or NO. No explanation needed. If the person corresponding with you is asking for detail, give it. If not, do not!

Will being short make me appear to be uninterested, dismissive or just a plain 'ol a**hole? Sure, to some people. However, the majority of people will appreciate your tact and respectful nature in limiting your message to the core.

Use fashion as an example: What is SEXIER? Ladies: A dress covered in lace and sparkle or a slim black cocktail dress? Guys: A white Tshirt and a pair of jeans or a paid or plaid shorts with an Affliction shirt?

Simple IS sexy! Keep is simple...and effective.

Cheers,

Zach

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