"Every great business is built on friendship."
- JC Penney
As leaders and business owners, what is your first thought when you are presented with a new opportunity? Is it "what is in it for me?" Is it "how much will this cost?" Or is it something different..?
What if your first thought was "How does this better my peoples situation or experience?" What if you sole focus was on how to make sure your clients or constituents walked away from any interaction with greater confidence, affection or loyalty based on your actions?
It is the great leaders and businesses that have shifted their mentality from a "me" focus, to a "them" focus...and have done it without question!
2 DEGREE SUCCESS STEP: My core business, Acadiana Sports Leagues (ASL), is focused on one thing - CREATING FUN EXPERIENCE FOR OUR ATHLETES. Yes, we want to make money and yes, we want to protect our brand. YET, those are the BYPRODUCTS of doing a good job...of creating fun experiences for our athletes.
What do we do different? Well, when we are asked to engage in an event or opportunity, the only question that arises is, "Will this be a fun experience for our athletes?" It may cost $2,000, but if it creates $2,001 of value and loyalty, which generates revenues as a result, then it seems an easy decision.
Business and leadership are challenging when the consideration is always on one self before that of others. Politicians, habitual self interest evaluators, are infamous for their unwillingness to sacrifice their self interest for the betterment and fair representation of those that elected them.
Business owners commonly tell a client why they CANNOT do something be cause of money or inconvenience, rather than ensure that the client has a wonderful experience, even if at a loss, which creates a feeling of mutual respect, generating loyalty.
It is not hard to run a good business with great clients. It is not hard to be a good leader with great constituents. It is not hard...when you do it for your people - the right way.
Cheers,
Zach
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