"As we look ahead into the next century, leaders will be those who empower others."
- Bill Gates
If we had our way, we would eliminate all of our competition, right? I mean, would it not be so much easier to be successful if there was not someone else out there stealing our clients, sending muddled messages and bottom feeding to get a deal? Then, only the BEST would be around and we would be a better society...
Well, that sounds fine and dandy, right?! Yet, what if there was never a bar to measure against? What is Apple never go into a tech war with Microsoft? What if banks did not fight for your loans and deposits?
The reality is that you NEED competitors! They make your business better, stronger and, frankly, are a great source of leads. (i.e. ever had a client show up on your doorstep because someone else screwed up?) Competition is what drives our ability to innovate, create and implement. It is what makes us do better - plain and simple!
2 DEGREE SUCCESS STEP: Although we do like competition, we want to make sure that we are #1, correct? What if you had a way to build your competition in a manner that forced them to become allies, rather than opposition? What if your competitor became a partner instead?
One of the best ways to grow a business is through partnership. Additionally, by having people that provide services similar to yours, you are able to pre-qualify clients and better serve them. A best way to do this is by "training and supporting" your competition.
If you are able to create or lead a system or structure that allows you to serve as a leader within an organization, you are able to help shape the success of your competition, while building trusted relationships that will yield leads as a result.
There is never a time that one person or company can do everything. If you are positioned, by helping support your competition, so that you can benefit from the overflow or better yet, serve in a niche capacity within their business plan, you may find that your success is, in reality, DRIVEN by someone you viewed as "competition."
Cheers,
Zach
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