Morning Motivator - Fast, Simple and Effective

"You don't have to invent something new. Just make something better."
- Unknown

One of the world's BEST businesses is BASF Florham, NJ. Sure, you have probably heard of them. Yet, what do they actually make?! You may not KNOW this... they make very little (if anything)!

If you are familiar with the company, you know their motto is "We don't make a lot of the products you buy; we make a lot of the products you buy better!" WHAT AN IDEA!!!

WHAT IF... you didn't have to recreate the wheel? WHAT IF... your job was to make something DIFFICULT, EASIER? Something SLOW, FASTER? Something COMPLICATED, SIMPLE?

How much VALUE does that offer to the end user? I can tell you it is A LOT, as I have watched my friend and mentor, Andy Bailey of NationLink Wireless (mynationlink.com), do it for years! They "Make Wireless Easy" by eliminating all the "go between" of the carrier and the user - especially when it comes to BlackBerry devices.

2 DEGREE SUCCESS STEP:
When you look at your business are you CREATING more complication that necessary? Are you making it EASY for your clients or just giving the "status quo"?

Do your clients EXPRESS appreciation for the simplicity of your solution? Or are they continually asking question after question?

When you DECIDE you really want to BLOW AWAY your competition... find a SIMPLER, EASIER and FASTER way to do what they do. They won't stand a chance!!

Cheers,
Zach

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