Morning Motivator – Success via Alliances

"In this new wave of technology, you can't do it all yourself, you have to form alliances."
- Carlos Slim Helu

I had a very INTERESTING discussion yesterday with one of my very good friends and trusted business partners, Duane Marshall, about creating a valuable alliance.

We discussed the "new world" and how clients expect that you are able to EFFICIENTLY and EFFECTIVELY move them to the "expert" as quickly as able.  They want to SPEAK with the person that has "ownership" in the deliverable.  They want to WORK with the person "accountable" to the process.  The want the KNOW the person that will "service" their needs after the sale.

Welcome to a NEW REALITY of business…

2 DEGREE SUCCESS STEP:
The REALITY, today, is that your job has become less and less of "being" the expert.  Rather, more and more of "knowing and connecting" the experts.

Simply put – the days of you being the CATCH ALL, ONE STOP SHOP are over and no longer even expected.  Clients KNOW that you don't know it all.  The KNOW that you don't do it all.  They KNOW you are working with others to help get it done… and they EXPECT you will be in CONTROL of the project to get it completed properly.

Know that you are EXPECTED to be the master coordinator and project manager; you better pick your ALLIANCES well. 

Look for the best of the best, regardless of fees, as now YOUR quality of work is THEIRS!

Have the BEST alliances and you will have one of the BEST businesses.

Cheers,
Zach

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