"A good idea is talked about. A great idea spreads like a virus."
- Unknown
Have you ever been to see a speaker that you KNOW ate, slept and drank about what they spoke? I am talking about the person that is so ENTHUSIASTIC about their idea, product or service that you also find yourself FIRED UP!
I have found that PASSION and ENTHUSIASM are viruses. They are CONTAGIOUS in ways that no amount of marketing or sales savvy can compete with. No amount of commercials, posters, promotions or any other "stuff" can compete with the VIRAL effect that an individual can place on others when they are inspired to talk about you.
When you are speaking to potential CLIENTS, FRIENDS or just random STRANGERS about your business, do you find that you are able to CAPTURE them with your enthusiasm or motivate with your PASSION? Do you find that they are not only ABLE to understand what it is you do, but WANT to help you be successful?
2 DEGREE SUCCESS STEP:
The MISCONCEPTION often perceived by individuals here is that you must be a dynamic, charismatic, outgoing speaker. This is UNTRUE.
The loudest, most entertaining speakers are not always the best. Sure, public speakers do not often shy from spotlight, but that has more to do with their PASSION to share their message, than to do with being a media whore.
Alternatively, your key approach may be to speak to small groups or individuals that are highly INFLUENTIAL. You do not have to be Anthony Robbins or Dale Carnegie. You can just be Jason Denenberg… a calm, cool, collected person that speaks when necessary, but with GREAT passion.
The MOST impactful speakers are not the most outgoing, rather the most SINCERE. Be genuine and do NOT be shy. Share your message when appropriate and let the VIRUS spread…
Cheers,
Zach
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