"If you want to get the most out of people, help them become invested."
- Zachary Barker, Social Marketing Ninja
If you were building a business today, what would be the FOUNDATION of your marketing strategy? A big AD campaign? Free samples? Tshirts, koozies and other such SWAG?
What if you just went out, talked to people about your business, then "opened the doors" and waited to see who walked in? Sounds scary huh?
In every business, you have your BEST clients. They typically "get it" faster than any others do. Moreover, they become outspoken ambassadors for you and your business. They are the PERFECT client with a touch of promotional superstar in them!
Now, what if your marketing plans FOUNDATION was based around investing these people IN your business?!
2 DEGREE SUCCESS STEP:
Earlier this week, I wrote about EMPOWERING your people, and while this floats along the same lines, the challenge is to find ways to create OWNERSHIP for your best people.
That may be from allowing them certain exclusive accesses, rights to negotiate on your behalf with a "benefit" on the back side or even allowing them to become your "sales force" with a compensation package that THEY define – yes, let them define it!
Often, you will find the people that LOVE your business really just want it to be successful, so they don't have to go without in its absence. Additionally, the things they want – even if large - will be much more IMPACTFUL and EFFECTIVE than a big ad campaign or 'invested" monies into a marketing scheme.
When it is all said and done… if you find a REAL SUPERSTAR that loves, promotes and supports your business… give them a REAL ownership. Yes, cut them in… by that time they will have proven they DESERVE it anyhow!
Cheers,
Zach
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