"It is selling socially. You can see it more and more on people's (FaceBook) fan pages."
- Brian Bille, President of Kinetic Marketing
What is the FUTURE of business? Years ago, they said the internet would be the end of "brick and mortar." (Oops!) It seems that we missed the mark there.
I am not going to SUGGEST that the internet will cease to be a dominate forces in revenue generation. I will not suggest that DIRECT "face to face" selling will no longer be the most POWERFUL of all techniques. What I am going to suggest is that the new POWERHOUSE of sales will be (if not already), SOCIAL SELLING.
The formalized process of INDIVIDUALS affecting sales more directly than any sales force can. The LEVERAGING of individuals social networks to directly communicate and sell products to consumers based off the endorsement of the individual. From the business side, this would be similar to paying a sales commission to a rep; however, your rep is now a lay consumer with high connectivity.
2 DEGREE SUCCESS STEP:
For many years, sales managers have touted that sales is a "contact sport." The one with more contacts wins…
The idea of SOCIAL SELLING plays directly into this mindset as we recognize people are more educated on products and services, making them more skeptical. Hence, the ENDORSEMENT of a highly connected (thus highly valued) individual can have TREMENDOUS impact into marketability.
Just think about it. Who is more powerful – Lance Armstrong or your best high school buddy? When it comes to taking the advice of someone, the impact of someone you know WELL and DIRECTLY trumps and "star power" available. It will be the trusted word of those highly connected, well-respected individuals that will begin diminishing the power of the celebrity and enhancing the power of the "social endorsement."
Now, if I could just figure out how to get 100 people with 5,000 friends to start chatting about the Morning Motivator… hmmmm <twiddles fingers>
Cheers!
Zach (the now vented version)
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
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