"Yes, Funner is a word in MY dictionary."
- Zach Barker, Creative Wordsmith
Do you know why businesses buy from the same salespeople repeatedly? Do you know why you are not able to get into that new account that other person has been working for years? Have you ever wondered what the "trick" is?
If you said PRICE. Kick yourself, then slap your face. YOU ARE WRONG!
It is NEVER price. Businesses buy from the web for "price." They buy from people for expertise or fun. While expertise is very reassuring to have...personally, I prefer fun. I can do my own research if needed.
2 DEGREE SUCCESS STEP: You may be thinking, "Seriously Zach! Fun? No one buys for fun!" Then I may be thinking, "You must not be having any fun!"
Watch a masterful salesperson at work. When they arrive, the office lights up, the people are cheerful and the person who buys is EXCITED to see them. They know that they are going to have a pleasurable experience. Even if there is a mistake, they know (or feel) it will all be better after this meeting.
The salesperson has found a way to make the experience one that is looked forward to. One that is enjoyed and found to be entertaining on some level.
Do some people "ham it up?" Sure, but why not?! If you can make someones day a little bit better by offering some enjoyment (FUN) in their workday, well heck, that sure trumps a 5% discount ANYDAY!! Go have some fun today...and have fun with someone else!
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
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