~ John M. Capozzi
Has the following statement ever crossed your lips? "Gosh, I was so busy today and feel like I accomplished NOTHING!" It's OK if so… Many people declare their hard working lack of productivity daily. A majority of those people will also continue the same activities HOPING for changed results in the future (this is a good time to look up the definition of INSANITY).
Now pose this question to yourself: "If I am working this hard and not making any headway, what am I doing wrong?" The answer is pretty easy – you are DOING the WRONG things! There is a great difference between being BUSY and being PRODUCTIVE.
BUSY is a description of effort towards tasks. PRODUCTIVE is a description of the RESULTS of your efforts towards tasks. Quick example: If you are in sales, your role is to generate new revenues. If you spend your day doing paperwork, generating proposals, calling to collect information from clients, doing support calls, etc – then how are you able to GENERATE new revenue? You will FEEL busy, yet ACCOMPLISH very little!
So how do you ensure you are FOCUSED on being productive and limit the amount of busy work you do daily? Here is an application that may help:
SUCCESS STEP:
1. Take a sheet of paper and write your job title at the top. (ex. Vice President of Business Services)
2. Underneath your job title, begin writing out all the activities you take on, manage, deal with, etc. during the day (this would include this such as: make sales calls, send follow up emails, respond to support questions, email friends, take call from husband/wife, etc).
3. Once you have a complete list, circle the TOP THREE (3) activities that are most valuable to your role (this work in personal dynamic also).
4. Those 3 activities should be your daily focus and 1 should be the primary, as it is likely that 1 activity is most valuable.
5. For the REMAINING duties – get an intern, hire an assistant, purchase a computer program or employ something that allows you to delegate away those non valuable tasks and FOCUS on being PRODCUTIVE!
When you FOCUS on being PRODUCTIVE over being BUSY – you will find you work LESS, with less STRESS and increased SUCCESS! Should you doubt the SUCCESS of applying this theory – ask an ATTORNEY, ACCOUNTANT, or PHYSICIAN what they think... They will have their assistant get that response back to you! =)
Cheers,
Zach
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