-Oscar Wilde, the Importance of Being Earnest
Ever heard this FATAL phrase, "we do it that way because it has always been done like that!" OMG...shoot me now!
Anytime I hear someone say that phrase, I KNOW one thing... they are doing it WRONG. Not always COMPLETELY wrong, however inefficiently at the least. Commonly, YOUR old way is effective in getting things done, hence why the 75 year old CEO wants it done the same way all the time. This is also why young guns entering the marketplace are able PENETRATE and CAPTURE more and more of the world's business. To prove my point, I have a GREAT example...
Remember BLOCKBUSTER video? They were that store you would go to on a Friday night to pick up a few movies, maybe a game or two. Remember they made you STAND in line, battle about questionable LATE FEES, HOPE the movie you wanted was in and more. I remember them CLEARLY. What I also remember was when NETFLIX and REDBOX starting showing up, Blockbuster still "KNEW" you would come to them and go through the whole process they so carefully constructed.
Well, you get the point... I wonder - why didn't anyone QUESTION the way they were doing business? Why did someone not STAND UP and question if there might be a better way?
2 DEGREE SUCCESS STEP:
The fate of Blockbuster has yet to be realized; however I might SUGGEST that their failure to continually question their DELIVERY model may be the end of their EMPIRE. They were LATE to the changing marketplace of "self service" and "self managed" on-demand video.
I might suggest that NETFLIX and REDBOX consider streaming video downloading as they QUESTION their processes. (Note: Netflix has already started an initial program for direct download).
The REAL LESSON here is that if you are NOT questioning authority, the "way things have always been done," and the people who say they have your "best interest" at heart - you WILL become a VICTIM of your complacency. ALWAYS question business, government and your personal actions... then find a BETTER way!
Cheers,
Zach
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