Morning Motivator - How's Your Marketing Plan?

"When your market is 'everybody' its actually 'nobody.'"
- unknown

Marketing is a FUNNY word. Its often very CONFUSED and MISUSED. Commonly, business owners BELIEVE it means selling, advertising or trade shows... It does not.

Marketing is the focused EFFORTS, based from STRATEGIC planning, to drive LEADS to the sales team. I will CONCEDE, that advertising, trade shows, etc, MAY be an element of your PLAN.
The KEY element is, simply put, to HAVE a WRITTEN plan.

2 DEGREE SUCCESS STEP:
Marketing encompasses:
- Identifying a SPECIFIC market with detailed (you don't have to be correct in the ID, just have it)
- Establishing a CONSISTENT communications process for EDUCATING this group
- DELEGATING authority to managers to EXECUTE
- MEASURING "leads" to determine best ROI

What "tools" you UTILIZE to "market" is up to you. Advertising, mailers, FaceBook, door knocking, cold calling... They may all work, as may NONE.

First things first... WHERE IS YOUR WRITTEN MAREKTING PLAN?

Cheers,
Zach

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