Morning Motivator - Make it Tougher to Switch...

"The service is horrible. If I didn't have an iPhone, I'd switch."
- Nancy Dubuisson

There is a SECRET to making a very profitable business... Make it TOUGH to switch.

Immediately, people think about CONTRACTS that "lock in clients." Also, you may be thinking about BUILDING your program into a company's operating model. Both are very "STICKY" and tough to break...

What if the was a BETTER way to make it TOUGHER to leave?

2 DEGREE SUCCESS STEP:
Some companies have created a "tough to break" model by offering EXCEPTIONAL delivery.

Others are so EASY to work with, it is challenging to consider adding more effort.

Some even offer ADDITIONAL services, such as UNLIMITED support at no additional costs, which create VALUE in the most difficult of areas - SERVICE DELIVERY!

AMAZINGLY, they are many better or more appreciated ways of making it difficult to change for your clients...

Try offering EASIER processes over PROPRIETARY systems, VALUE over contracts. And once you do... Enjoy the RECURRING benefits of BUILDING a great PROGRAM!!

Cheers,
Zach

*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com


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