- Unknown
*NEWS FLASH: The world economy is in a recession.
**BLINDING FLASH OF THE OBVIOUS: Things may never be as they were again.
For those of you that are THINKING about the "economic downturn" and all its TERRIBLE side effects, please stop. I want you to CHANGE your mentality. I want you to ACCEPT that the current economy is the best available right now and that it has the potential to be worse.
If you were born 15 years ago, you don't KNOW of a "better time" – you were a kid and oblivious to the real value of money. Additionally, if you live in the United States, your WORST living arrangements are much BETTER than most people on Earth. So what?
The beauty of this NEW generation of business professionals is that they are not SULKING about the "good 'ole days," rather they are SCRAPING and CLAWING their way to the top to be successful.
2 DEGREE SUCCESS STEP:
There are many ways to CREATE opportunity for yourself and your business. You can try:
- Cold calling prospective clients
- Try new marketing campaigns with flashy offers
- Discount your way into thin margins for the sake of "volume"
Or…
You can PARTNER with companies that offer SIMILAR services, to SIMILAR clients, in a SIMILAR market, for SIMILAR investment fees with SIMILAR cultures… (Keyword: SIMILAR)
You may not REALIZE it yet, however, many of your prospective CLIENTS are a PERFECT fit for someone of SIMILAR service delivery. Why not partner up? Why not use your LEVERAGE from existing relationships to enhance the value of client knowing YOU? Why not eliminate a TON of useless sales gimmicks and FOCUS on better your partners SIMILAR offers and introducing them to your own clients.
Remember that people NEED you and your related services. They WANT to know people they can trust and will support their goals. They will PAY for the opportunity to simply their business, life and finances.
Don't try to REINVENT the wheel… just LEVERAGE what already works, with the people that get it done. Remember what mom used to say, "You are only as good as the FRIENDS you keep."
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
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