Morning Motivator - Multitasking is for SUCKERS!

"One reason so few of us achieve what we truly want is that we never direct our focus, we never concentrate our power."
- Anthony Robbins

The challenge we ALL face is whether do to what HURTS most or what is most IMPORTANT. We battle this every, single day...

When you get to work - what do you start your day DOING? Completing the absolute most IMPORTANT task OR checking emails because you don't like them loaded up in your mail box? By lunch time - have you COMPLETED the 3 most important tasks for the day? Have you even started the FIRST one?

All too often, we find ourselves COMPLAINING about a lack of time to execute all the "tasks" we have in our day. More commonly, we PUT OFF all the important tasks. We find "RATIONAL" reasons for not doing the things we need to.

2 DEGREE SUCCESS STEP:
Try something today... do not ANSWER the phone ALL DAY LONG. Seriously!

I was RELUCTANT to do this at first, until I tried it a few years back. I just stopped answering the phone during SPECIFIC times in the day. (The GOAL was to eliminate as many distractions as possible from my primary focus.)

Now, I answer the phone in EMERGENCY situations (you must ring back to back and make sure it IS an emergency), as well as return calls at 11:15am and 4:15pm. I also respond to email as AVAILABLE and appropriate.

Amazingly, my focus is LASER sharp, productivity is UP and no one has died, nor have I lost clients or been fired for doing so.

My thought - MULTITASKING is for suckers! Would you rather be EXCEPTIONAL at a few things or "just acceptable" at many? You decide...

Cheers,
Zach

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