Morning Motivator - A Trade Show Mentality

"The best thing about trade shows is you can learn so much with so little pressure."
- TMGMA trade show attendee

Education WITHOUT pressure. What an AMAZING concept!!

BUSINESS people have been given a bad rap by the LOWEST common denominator of salespeople. You know of them - Quick talking, empty promises and aggressive in TELLING you why you need something.

Business PROFESSIONALS take a "Trade Show Mentality." The INITIATE a relationship based on a commonality of understanding. The ENGAGE the potential client with specific and focused QUESTIONS. The EDCUCATE the client with CANDID and DIRECT responses. The FOLLOW UP accordingly, as mutually agreed between the two parties.

2 DEGREE SUCCESS STEP:
To see the above process in ACTION, attend a Trade Show with a polished PROFESSIONAL.

The INTERACTIONS they engage in are fruitful, even if very shallow initially.

For potential clients with questions, a TARGETED discussion takes place and FOLLOW UP arrangements are made.

Commonly, very PRODUCTIVE opportunities come from trade shows... As long you remember that its not about QUANTITY. It is ONLY about QUALITY!!

Cheers,
Zach

*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com


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