Morning Motivator - Purchase Accountability

"Why you? Simple. If you don't do it right, I can come kick you in the shin."
- Anonymous

When PURCHASING, we are seeking two (2) things - utility and accountability. I believe that ACCOUNTABILITY is what you really pay for...

Face it - when you buy something you EXPECT it will work, right? If it doesn't meet your NEED, you just pass it over. This is WHY "accountability" is what you are really seeking.

When you buy something and it DOES NOT work as you hoped - what do you do? Throw up your arms and say "oh well?" Or do you go seeking RECOURSE?

You DEMAND accountability!! You want it fixed or your money back... And someone better own up to one or the other!!

2 DEGREE SUCCESS STEP:
As a business PROFESSIONAL (i.e. someone that cares about the mutual benefit of their clients and self), you MUST sell your ACCOUNTABILITY!

All salespeople, expect for the best of the best, have a BAD habit of over selling ideas and under delivering accountability. Hence, as a user, you buy it, then get SHOVED to an 800 number.

Want to see your business BOOM!?
COMMITT to TOTAL ACCOUNTABILITY for your clients needs - you solve it, not matter what "it" is - and you will find more clients will gravitate your way!

Now who is going to fix my toaster!?

Cheers,
Zach

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