"If you think your competition sucks, say so."
- Jason Fried & David Heinemeier Hansson, founders of 37Signals
I LOVE this quote! What a novel idea in a world that is so POLITICALLY CORRECT that I am unsure if I just offended myself by being a white male.
I AGREE that if your competition is weaker, lesser, inferior, etc – you should say so! While I caution you against BLATANT attacks at people and "unfounded" suggestions, if you KNOW you or your company is just plain better than another offering – say it!
My good friend, Philip Steen of Nashville Sports Leagues, runs an adult recreation sports leagues that DOMINATES city and church leagues alike. Frankly, those leagues SUCK. The refs are never there, the schedule is always messed up, there is no SOCIAL CULTURE to the leagues, thus, they suck. Phil wins! (And while charging a premium price).
2 DEGREE SUCCESS STEP:
Again, I would be CAUTIOUS about calling out individuals and individual companies (it is still a crappy PC world where people sue left and right), however, to POINT OUT, blatantly, the ways your general competition is LESSER and you are GREATER is EXCELLENT!
If your competitors SUCK at follow up – showcase it in YOUR presentations. If they are TERRIBLE at SIMPLE QUOTES (as in preventing multiple price changes) – HIGHLIGHT it! If they have HIGH TURNOVER – call them out on it!
Pick a FIGHT – Start some TROUBLE – Be a MISFIT – Your business will APPRECIATE it… (even if the competition does not).
Cheers,
Zach
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