"You gave a speech 2 years ago that is perfect for what we want to do next year. Would you be interested in helping?"
- Dave Kristy, ALA National Speakers Committee
The funny thing about giving speeches is that you are PERCEIVED to be the expert. It helps if you are of course. (with a little research an understanding you can always be the "expert" in the room).
More interesting regarding speeches is that if you do them WELL, you will often be asked to do them again. This is today's lesson…
Just this morning, I received a call from inquiring if I would be INTERESTED in speaking at a National Convention in Orlando next year. Of course I am! Moreover, the JOY of the opportunity is it is with a group of HIGHLY respected and regarded potential clients I seek to network with already. Best of all – this opportunity came from my asking to speak 2 years ago on an OBSCURE topic to the Tennessee Chapter of this group.
I was a local expert. I played my EXPERT card… and I won!
2 DEGREE SUCCESS STEP:
Being an EXPERT means knowing more than the average person. Showing you ARE the expert means having the courage to stand up and share it.
One of the most EFFECTIVE ways of growing your business is by SPEAKING. This is the act of "planting the seeds of your expertise" amongst members of a shared group. Using your knowledge to ENLIGHTEN their awareness of a topic they either do not know of or do not understand.
If you have a slight advantage in KNOWLEDGE or EXPERTISE of application over others, LEVERAGE it! Use your position of authority to help others become better equipped to serve their businesses.
KNOW that no one "loves" to speak in front of groups (expect maybe me) and everyone in the audience WANTS you to be successful… Take a chance and give a SPEECH. Your expertise will NOT allow you to fail!
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
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