"Ones best success comes after their greatest disappointments."
- Henry Ward Beecher
With the exception of the last years' Super Bowl, which, for me, was only exciting due to the Saints appearance, the "most exciting game in sports" has proven to be an annual let down.
I concede that there are some GREAT games, notably NY Giants vs. New England Patriots and New Orleans Saints vs. Indianapolis Colts. However, even games as great as these have DIFFICULTY living up to the unending HYPE of the "Super Bowl." The commercials are typically a letdown, the game less exciting than anticipated and, oh my, the HORROR that is called the "half-time show."
The CHALLENGE with HYPING something up so much is that it RARELY lives up to its own hype. Often similar to what sales people do when detailing the GREATNESS of their product or service. Don't you agree?
2 DEGREE SUCCESS STEP:
The "SALES GAME" has changed over time. In the past, the sales person was an order taker, with limited competition, providing a more service than education. As competition FLOURISHED over time, the sales person became more AGGRESSIVE, requiring varied tactics and a new "reputation" for telling clients what they want to hear to win the OPPORTUNITY. This often causes a DISAPPOINTMENT for the client after purchase…
The new, successful sales person has LEARNED that their role is to PROVIDE education. To allow the client access to information and provide insight into the "process" they are about to undertake. The PROFESSIONAL salesperson is an advocate for the client and seeks to deliver a solution that does not FAIL to meet expectations.
The SUPER BOWL feels like the salesperson of the 80's - fast-talking, lots of hype and little delivery. Can you IMAGINE how amazing the game could be if it just lived up to half the hype it promises? Can you imagine how AMAZING your clients would feel if YOU did too?
Cheers,
Zach
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