"Fair representation is not geographic but cultural. Representatives stand for interests, not zip codes."
- Zachary Barker
Last night, local political expert, Tyron Picard of the Picard Group in Louisiana, ENLIGHTENED me. He provided INSIGHT into the redistricting of Louisiana state representative seats. Not very interesting, on the outside, until you understand that we have SEVEN reps which will be going down to SIX! (Someone is on the outside looking in).
Interestingly, state lines of representation are DRIVEN by a population value. A rep must have "X" number of people in his/her district in order to be "fairly" empowered. WTH?! SERIOUSLY??
As it is stated, "fair representation" is a POPULATION value, not a commonality of cultural values. Therefore, if you live in a fishing community, your representation may be in an industrial area. Of course, a steelworker knows EXACTLY what a fisher needs, right?!
2 DEGREE SUCCESS STEP:
When examining your business, look for the same commonalities of interest. Do not chase any client that has a heartbeat because you want to make some money. Be decisive and exclusive in whom you work with.
Seeking clients that have shared values, needs and interests will SERVE you greater than simply working an "area of town."
Do you not think there is more in common between a law firm in Seattle and Miami, than shared between a hospital and a pet store in New Orleans?
What do you have in common with YOUR clients?!
Cheers,
Zach
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