"I cannot take a vacation. My business does not work without me."
- Anonymous
I once heard someone say that if you cannot leave your business without it losing momentum, you do not have a business at all. In fact, you have a JOB.
Everyone DREAMS of a time where they can do what they want, when they want, in whatever manner they want. There are really one two ways to go about this: (1) Save a BUNCH of money, retire and live off your wealth, or (2) build a BUSINESS that operates with minimal involvement and live off the checks you collect. I like OPTION #2.
What will it take to get you out of a JOB and into a BUSINESS?
2 DEGREE SUCCESS STEP:
For most people, we ARE the value of our offering. We PRIDE ourselves on the idea that our clients BUY our relationship first, then our product or service, as a result, of our involvement. Don't get me wrong – that is AWESOME! It says something about a person that has such great personal value that people will invest in them FIRST.
The CHALLENGE is that when you are gone – on vacation or worse, out with illness – from WHOM are they BUYING? Is it your back up? Is it your company? Is it an 800 number operator?
What if your clients felt COMFORTABLE knowing you were in CHARGE of their account, MANAGING their needs and ENSURING that their experience will be more than worth their investment?
What if you were able to spend a week in ARUBA while someone that was empowered to assist your clients was in charge of their experience and account?
What if the people you serve KNEW that if the person they interacted with did not do an EFFECTIVE job, that YOU would be capable and willing to RESOLVE the issue rapidly?
Now THAT is the type of BUSINESS to be in! The kind that is BASED on the value of YOU, but driven by the execution of OTHERS. Your clients trust you, know you and trust the people you EMPOWER to execute on your behalf…
What is keeping you from EMPOWERING others, under your relationship, to service your clients, whether you are there or not? Why are NOT doing it yet?
Cheers,
Zach
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