"I am not sure that many people use websites as much as FaceBook."
- Unknown
There seems to be a NEW quandary amongst business owners – website vs. FaceBook page. They question is which one to use and which one generates better results. I, of course, have my OWN opinion on why there is no right answer… plus how I think business owners are generally STUPID.
Here is the deal. Websites and FaceBook pages are as useful as you make them. As a business owner, you must realize that the "magic bullet" does NOT exist. There is no ideal advertising spot; no savior salesperson, no formula for callbacks or whatever else you think is out there.
Which is better? Well, to answer this question directly, we must look at how the two function.
A website is an ideal place for hosting information and allowing potential users a place to RESEARCH your business, service and/or product. It is the "window shoppers" tract to your business.
FaceBook is a DIRECT connection to people that already know of your business, use it and seek to INTERACT with it. This is the information channel best used for existing clients, fans and people that support the ideas or your business.
2 DEGREE SUCCESS STEP:
So which is better? Well, which function do you need?
It would seem that both are necessary to communicate a FUNCTIONAL message. One to potential clients, the other to existing ones.
May I suggest that your website does not have to be as ROBUST as once believed, as the FaceBook page now allows for much deeper relationships in a virtual environment? HOWEVER, if you do not plan to manage and update your FaceBook page frequently (and with meaningful material), then just put up a webpage that is half exciting and let it ride.
Think of it like this: Your business card is great to introduce yourself, but a meeting over coffee is much better.
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
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1 comment:
Both actually helps each other. Fan Pages gives us the needed exposure and if our fans needs more info we direct them to our site. Just one of the importance of knowing How To Make A Facebook Business Page.
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