"The most essential factor is persistence - the determination never to allow your energy or enthusiasm to be dampened by the discouragement that must inevitably come."
- James Whitcomb Riley
Business is a tough gig. We all have to find the RIGHT potential clients and then convince them that we are right for THEM.
Contacts are EASY to make. Meetings, clubs, organizations, charity functions, etc allow us access to LOTS of people. What you DO with those people is what matters!
Do you send EACH person an email noting how nice it was to meet them? Do you make notes on their cards as you are talking about people they know that you SHOULD know? After the first contact, are you CONTINUING to make efforts to stay in touch?
2 DEGREE SUCCESS STEP:
FOLLOW UP is the one factor that you have the MOST control over that yields the greatest returns.
You will never KNOW someone longer than an old friend. You will never become their sisters' husbands' child. You have to meet and "one up" with what you CAN control.
FOLLOW UP after an initial meeting. Do it again in a week. Again 4 weeks later. Again every 10 weeks after that. Continue to contact and communicate with that person until they tell you to STOP!
Sure, it will take time and effort… but remember that only a certain FEW people are doing that now. Oh yeah, those are the people that are WINNING all the clients!
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
The Morning Motivator is a copyrighted publication. The use of this article is open for print or publication with proper citations.
No comments:
Post a Comment