"Tell me more about what you do. Not your sales pitch, but what you actually do."
- Paul Choate
I have always been an advocate of TEACHING to earn business. In a special business, at NationLink Wireless, the BlackBerryGuy Business Group was based on TEACHING users to best utilize a BlackBerry device. How many people do you think bought BlackBerry devices once they knew how to use (or knew where to find direct learning)?
I have wondered in my other business experiences, why we NEVER made a concentrated effort to run a CONSISTENT and QUALITY monthly training session about features of our business (or just interesting business topics in general) – FOR FREE!
The reality is that "everyone" is professional and an "expert" by HIS OR HER standards. Yet, if everyone dresses nice, understands their product and provides excellent "CUSTOMER SERVICE", then how different are you? What makes you BETTER than your competition that offers similar benefits and near identical rates?
Again, let me suggest TEACHING.
2 DEGREE SUCCESS STEP:
The primary focus of the MARKETING for BarkLoud and another venture I am working upon is NO COST EDUCATION. We will provide EDUCATION about what we actually do to help "students" LEARN how to implement and manage solutions themselves.
Will some people do it on their OWN? Sure. Those few probably would have anyhow. My goal is to TEACH the people that want to learn and EXECUTE for the people that do not have time to act upon the learning.
What if your company offered clients useful EDUCATION for NO COST that actually helped companies UNDERSTAND what your business does, as opposed to you FORCE FEEDING a sales pitch to them or sending out some stale, meaningless "newsletter?"
Many of potential clients would LOVE to learn the INSIDE SECRETS (news flash: they are not really secrets) of your business… so TEACH THEM. If they do not have time to come to a class, record it, post it on YouTube and let them learn on their own time. Act fast… your COMPETITION may be doing that already!
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
The Morning Motivator is a copyrighted publication. The use of this article is open for print or publication with proper citations.
No comments:
Post a Comment