"You cannot put a price tag on a good time."
- Unknown
In analyzing new business generation practices (or sales as we call it), the consideration of two factors must be accounted for: (1) Ease of access/use and (2) Fun.
Years ago, working for one of my favorite mentors, Andy Bailey at NationLink Wireless, the "e3 system" was implemented into our business. It was quite simple; in fact, we were to focus on providing our clients "EASY" experiences where we took care of the nasty details, "EXPERT" service allowing the client to just 'pay and play' without having to know all the ins and out, while providing an "ENTERTAINING" user experience for the client. We made it fun while doing work!
Would you say that your business or sales process is "FUN or ENTERTAINING?" Do you BELIEVE you may be able to do more or better business if it was a little bit more FUN?
2 DEGREE SUCCESS STEP:
The CHALLENGE with fun is that most people are GREAT at it outside work and AFRAID to do anything "too fun" at work for fear of not being professional. C'Mon Man!!
Think about your BEST clients. Essentially, they are your friends anyways. They are people you ENJOY associating with, probably have a drink with on occasion or even chat about the "unmentionables" – money, sex and politics.
What if you focused on finding more and better FUN ways to INTERACT with your? Try a standing Friday afternoon tee time with any CLIENT that is interested in playing (your treat). Also consider a monthly "mixer" to introduce clients and friends in a social setting (your treat). Even running a book club, where you help your clients learn about the best books and give them details on what to look for.
There are plenty of ways to ENGAGE clients not involving another damn PowerPoint presentation. Try a few… see what happens. Juts make them FUN no matter what!
Cheers,
Zach
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