"Dude, this is awesome! Very nice."
- Acadiana Sports Leagues (ASL) athletes
If you are wondering what I am up to these days, I have launched an adult recreational sports league in south Louisiana. With the partnership and friendship of Mr. Philip Steen of Nashville Sports Leagues, we are doing quite well here.
What I have learned in launching a new business, in a new community, with no contacts in my target market is that you must continually brand your value (as a person and a business) while rewarding those who support you.
You must show those that are investing in you that you appreciate their trust and confidence. For a new business, you are also saying thank you for their patience and understanding as your refine your offering.
A reward, eh? Like what? Money? Discounts? Special arrangements? Yes... and No.
2 DEGREE SUCCESS STEP: There are many ways to reward people. Most commonly, our minds relate reward to finances. I warn you that if you start down the money path immediately, you have already undercut your value.
Find ways to show your best people you appreciate them by offering things they cannot get anywhere else. Maybe preferred scheduling for appointments. What if you held an "after hours" event for a limited few people to engage your business (a private affair)? How about a piece of recognition that is unique to your business alone?
What do we do? Well a few things. We provide preferred game scheduling to our most loyal teams. We give Champions TShirts for our winners, which include a "patch" on the back denoting the league they won, which allows them to add patches as they win more. Then, most uniquely, we offer them custom pint glasses as a trophy. They are cool, useful and quite a collectors item (if you are a consistent winner!)
Check them out: https://www.facebook.com/photo.php?fbid=204444646276017&set=a. 124764700910679.33143. 111662032220946&type=1&theater
So, what are you doing to reward your best clients?
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
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