"If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business."
- Lee Kuan Yew
I just swung thorough Verizon Wireless in my small Louisiana town to pick up a charger when I overheard one of the best discussions recently.
The two gentlemen working behind the counter were discussing the "waste of time" they were spending by entering paperwork into their computer system when they should be chatting with clients or calling on businesses for new opportunities. HOLY SMOKES! Are you serious!? Even the young kids at Verizon get that they should be doing things that PRODUCE, not administrate.
How much of your day is DEDICATED to you growing your business or executing your primary job function? How much of it is wasted on emails, voicemail, snail mails, entering codes, updating databases, fixing forms? OMG!! Seriously, when does it end?
2 DEGREE SUCCESS STEP: The TOP PRODUCERS in any industry have figured out one thing that others cannot yet seem to soak up. They OUTSOURCE!
Not necessarily to India or China, sometimes just simply to an assistant, a business partner or even a neighborhood kid. They pay someone to eliminate a service that does not drive their primary function in their business. They find ways to FOCUS solely on what they are supposed to be doing...
What would it take for you to eliminate the wasted tasks in your day? How many would cripple your business if you just stopped doing them today? What if you set up an automated response or an online tool to collect info? What if the clients managed their own information?!
Get creative! Look for ways to ELIMINATE anything that is not a function of your role. Then seek opportunities to DELEGATE those tasks to someone that you trust and can compensate at a lower rate than what you generate during that time. (i.e. If you can close an extra $1,000 deal and pay someone $100 to do 2 hours of paperwork...well, seems smart huh?!)
ISOLATE. ELIMINATE. DELEGATE WHAT REMAINS. Just try it...
Cheers,
Zach
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