"I don't understand. What am I supposed to do?"
- Your Future Clients
When you meet with a client, how EASY is it for them to do business with you? Is it clear what you want them to do? If not, WHY NOT?
SIMPLIFYING the process for interaction is one of the BEST KEPT SECRETS of top producers. Do you think that NETFLIX made their millions because their DVD's are better than Blockbuster? No – they made it EASIER to get a hold of the DVD is all.
How could you make your business offering EASIER for people to get? The OBVIOUS ideas are through the internet and direct delivery… that is if you sell a PRODUCT. What if you sell SERVICES or information? Is it easier to buy a book or download to your Kindle? Hmmm…
2 DEGREE SUCCESS STEP:
Unless you sell a product – which is made easier through simplified access (delivery, download, etc) – you must DETERMINE what it is people are REALLY buying.
In IT Services, people are buying response time and efficient repair of computer systems. If it is difficult to reach your help desk, or receive validation that the issue is being resolved (and by when), then you are HURTING your service offering.
If you offer something that is based of MEMBERSHIP, then wouldn't it make sense to create the most SIMPLIFIED sign up possible… and eliminate any fees? Why make it more DIFFICULT by adding multiple layers of complication to create a MEMBERSHIP?
THINK about what you can do to make it EASIER for your clients – then do it! If you don't need a full client profile to help them, don't get it. If your client needs to talk through details, don't email them.
SIMPLY your way to success… your future clients will APPRECIATE it!
Cheers,
Zach
*To enjoy past editions of the Morning Motivator go to – http://grow-learn-lead.blogspot.com
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