"We live in a microwave world. It is all done so fast now, you almost forget how to do it the old fashioned way."
- Anonymous
I realized the other night when I heard the above quote, that I have ALLOWED my microwave to become a teacher. It has taught me to expect SHORTCUTS to the end goal; ACCEPT lower quality of results and be able to "FIX" anything in a matter of moments. DAMN ME for being so naïve…
Look at the most SUCCESSFUL businesses in your community… how long have they been WORKING towards their success? Look at an ATTORNEY or PHYSICIAN, how many years of school are REQUIRED in order to attain their credentials? Look at the people you know that STRUGGLE in life and business… are they living in a MICROWAVE world??
Hard work sucks… that is why it is HARD. A good home-cooked meal is HARD WORK, but it tastes so good! A home "NUKED" meal is quick and easy, but rarely holds up to mom's yams and turkey.
2 DEGREE SUCCESS STEP:
SUCCESS is a PROCESS. It requires more than 3 steps and 90-seconds on HIGH.
If you want to ACHIEVE long term, SUSTAINABLE success, you are going to have to learn how to cook it up, just like momma used to do. Stop thinking that a good marketing campaign will ZAP your sales success or a new manager will help you QUICKLY get organized.
BEHAVIOR is difficult to change and your microwave is hard to throw away. If you want to improve QUALITY and SUSTAINABILITY, seek TRADITIONAL avenues of success – hard work, relationships, education and perseverance. Otherwise, you better hope everyone else starts doing things the microwave way – cheap, quick and low quality.
Cheers,
Zach
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